Military & First Responder Program

military family

Volkswagen $500* Military & First Responders Bonus


We want to thank our Military and First Responders for their service and dedicated to the community at Volkswagen of Fort Walton Beach. Qualified Military and First Responders can get a $500* Bonus when purchasing or leasing a new, unused Volkswagen vehicle at Volkswagen of Fort Walton Beach near Pensacola, FL.

Proof of military service or first responder employment and other documentation required.

The following customers and their family household members are eligible for the Program:


  • Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve)
  • U.S. Military Veterans (within 24 months of active duty)
    • Veteran: Someone who has served in the active military and has been discharged or released under conditions other than dishonorable
  • U.S. Military Retirees
    • Retiree: A former member of the military that has served 20 or more years in the military

Active First Responder:

  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer, State Trooper
  • Federal Law Enforcement Officer
  • Firefighter (career or volunteer)
  • EMT
  • Paramedics
  • 911 Dispatcher/Operator

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The Military & First Responders Program offers a $500* Bonus for qualified Military and First Responders who lease or purchase a new, unused Volkswagen vehicle.

*Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified active duty U.S. Military service members, U.S. Military Veterans (Veterans must be within 24 months of active duty), U.S. Military retirees, First Responders (Police Officer, Sheriff/Sherriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter (career or volunteer), EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a new, unused MY15-MY20 Volkswagen model (excluding Golf R) through participating dealers from February 1, 2020 to January 3, 2022. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward MSRP and is not available for cash. Fleet customers are not eligible. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See your local Volkswagen dealer or, for general product information, call 1-800-Drive-VW.